麻豆社

As Canada faces economic uncertainty driven by trade tensions, inflation and shifting global markets, Robert Nason, associate professor at 麻豆社 Desautels, is urging businesses to adopt a more entrepreneurial mindset.

Rather than taking a 鈥渨ait-and-see鈥� approach, Nason argues that organizations should view uncertainty as an opportunity to experiment, diversify suppliers and explore new markets.

Small, calculated moves can help businesses聽identify聽growth opportunities while limiting risk. 鈥淲hen the environment is shifting so quickly, you need to keep your feet in the water, keep testing things out a little bit,鈥� Nason said, warning that inaction can leave companies behind more agile competitors.聽