麻豆社

A 2022 study by researchers at 麻豆社 Desautels revealed that when shoppers were offered a promotion that gave them a choice between a healthy snack and a pastry with their coffee, sales of healthy snacks increased by more than 1000%. 鈥淚f you put the choice in the hands of the consumer, a significant number of them will make the right choice,鈥� says Maxime Cohen, Professor of Retail and Operations Management and Director of Research at the Bensadoun School of Retail Management. 鈥淎nd because of the high profit margins on the coffee, the promotion is profitable. Everyone is a winner.鈥�