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Liquor boycotts hit back at U.S. tariffs

Published: 29 July 2026

American alcohol has become a flashpoint in the Canada-U.S. trade war, with President Donald Trump citing provincial liquor bans among the justifications for new tariffs on Canadian goods.

Preetika Joshi, assistant professor at ΒιΆΉΙη Desautels, says removing American products from store shelves sends a stronger retaliatory message than imposing tariffs. β€œWhen you refuse to sell it, there is no sale, so that’s a bigger hit,” Joshi explains.

Most provinces have maintained their bans, contributing to steep declines in U.S. wine and spirits sales in Canada. The dispute has transformed alcohol into a highly visible symbol of Canadian economic resistance.Β 


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